The One Off SEO Report
Contents of a One-Off Analysis
Complete Health Check on Your Website
Our internal technical team will completely evaluate the technical structure of your website. We run spiders through your site to identify any errors in off-page coding, meta tags, lost or orphaned files, and send you the corrections in easy-to-integrate documents.
Usability and Page Rank Sculpting
Our in-house SEO Experts will test the navigational elements of your website including usability, internal link structure, PR sculpting and other on-page elements. This can also identify areas of needed improvement such as abandonment or conversion problems. We will furnish you with a strategy to implement nofollow to preserve more Page Rank within your site.
Navigation and On-page Elements
We will deliver a concise silo plan that will enhance both the usability of your website (where needed), and will also identify other on-page factors that can significantly increase the rankings of your website.
Advanced Keyword Selection
Based on the KEI (keyword effectiveness index), which is better defined as market saturation, we will compile a list of primary, secondary, niche and longtail keywords to be used in your SEO strategy. We use several tools, and several bespoke techniques such as trend analysis and historical search data to suggest the best possible keywords that you need to target to deliver the best immediate return. This also helps with assembling the site silo and link sculpting strategies.
Traffic and Revenue Projections (by country)
Because of our extensive knowledge of worldwide markets we can take one or two small financial values for you and deliver a clear and concise roadmap that can give you the important financial information that you need to develop a clear plan of attack in your market. The matrix includes valuable information about traffic by region and offers variable conversion and ranking values that allow you to estimate revenue.
Back Link Analysis
The SEO Experts at VanguardSEO will thoroughly investigate your current back links. These are a significant factor when the Search Engines determine the Page Rank, trust and authority levels that they assign to your site, which are then translated into your websites rankings. This process will help to identify the good and the bad back links and guide you through the process of optimising your current back links or even eliminating others that may be harming your website rather than helping it.
Competitive Analysis
Based on all of the information outlined to this point, VanguardSEO will complete a competitive analysis of your top competitors that are ranking for your selected keywords and/or keyword phrases. This will provide your company an in-depth look at the elements necessary to be competitive in their landscape. This report looks at things like back link quantity and quality and rank them accordingly, on-page content, internal link structure, and other elements that we have been able to identify as being ranking factors with Google. This is also a crucial element in considering ongoing SEO strategies that will prove to be the most effective.
We also compare multiple elements of your website against that of your competitors to identify potential areas of improvement.
Robots.txt File | XML Sitemaps | Canonicalisation Check
We will check your Robots.txt file, XML Sitemaps and run a check to verify that you have the correct canonicalisation within your website and furnish your IT department with the necessary documentation to resolve these issue if needed.
External and Internal Inlink and Backlink Report
We will furnish you with a back link report that will identify existing and pre-existing back links. This report can be used for a wide variety of things such as identifying bad links that could potential harm to your rankings or providing you with the anchor text from each link so that you can optimise these. We’ll furnish your internal link structure as well. This will identify any potential problems such as duplicate anchor text or internal links confusing Search Engines, causing reductions in Page Rank.
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