Amsterdam Casino Affiliate Convention Agenda Finalized: Heavy Focus on Gaming SEO – April 15-16

NEW YORK, NY–(Marketwire -March 10, 2010) –  Ticonderoga Ventures, Inc. announces that the agendahas been finalized for the April 15-16, 2010 Amsterdam Casino Affiliate Convention. The event will have a strong focus on niche SEO for online gaming. Searchengine optimization (SEO) is the primary marketing method chosen amongmost affiliates for successful marketing an online gaming site. Inparticular, super-affiliates have mastered this skill. SEOdone properly offers both the lowest cost to promote and also has shownto produce the highest returns. At earlier CAC Amsterdam events,sessions on SEO were held in crowded rooms. CAC2010 Amsterdam is one of the largest business conferences and trade shows for the gaming industry. Nowin its eighth year, the 2010 event will have a battery of SEO experts,including marketing experts and affiliates speaking. As the audience isextremely well educated with online marketing, the event will discussadvanced strategies on SEO for the casino, poker and sports book market. In addition, the event will have a focus on specific SEO to both E.U. Eastern European countries. TheAmsterdam Casino Affiliate Conference offers free attendance toaffiliates. Affiliates will need to register on the website, but thereis no fee for them. Affiliates will be sponsored by the exhibitors fromthe event.

So here I am for the fifth year and about the 10^th version of Top SEO Tips (updates included)..It’s taken me awhile to get around to them this time because as timegoes on, you become more educated and recommending something thathasn’t already been said is difficult. Therefore this time around I’ve decided to do a mix of some questionable techniques (that of course I do not condone) with some still seemingly unknown or underutilised white-hat information, and one or two tips that consolidate other basic, but important tips that I have broken up in the past.

I decided to do this because even today I speak with people that read my stuff years back but have yet to implement them. We also have many readers that are new Webmasters and Affiliates that will benefit from seeing that the small stuff is just as important as the big stuff.

Moreimportantly I want to share techniques in a step-by-step way thatanyone can implement them without even knowing a word of code.

Once again I must say that I am simply a messenger of information. I do not condone in any way the use of these techniques, as some are dangerous – as well as some of the software that I will mention.

Now that that’s out of the way let’s get going!

1. Links – Ithought I’d tackle the bull by the horns from the start. I have a lotto say about links, and since at least half of the questions I get inthe forums, at conferences and from clients is about links, I’mguessing it’s what you are most interested in.

SoGoogle has said over and over not to buy links. If you do buy them,then you have probably seen some damage, depending on your techniques.

Establishing what links to buy and where you buy them from hasalways been a bit speculative because everything from page size, sitesize, the number of other links, the quality of the links, therelevancy of the site and various other factors have affected what alink is actually worth. Then you had to deal with things like checkingthe integrity of the link was still intact, or even still there. There are dozens of tools out there that were built just for this purpose.

Sowhat do you do? I had a look at all the different methods available andseveral are still effective (I.e. blog posting, blog rolls,establishing forum links, Yahoo Answers and so on) and in the end, what I’ve found is that the clear winner for my money is going out there, doing the homework and negotiation and actually buying sites. If I own the site then I also own the content, and more importantly the links I’ll put in the existing content. I’m looking for related content or a website with a silo of related content that I can take existing keyword phrases and change them into hyperlinks.

I usually look at the overall spend on “sponsorship – wink, wink” x 18, in order to establish a maximum offer. So if the total amount the client is spending on links is £1000 per month, I look to buy a site for up to £18k. Anyone that has looked around at brokerages that sell sites knows that £5k can buy you a lot, let alone £18k. Take into account the money saved on maintaining purchased “sponsorship” dues versus your campaign expectations. Outside of hosting and domain renewal you will own the links forever – they will never expire.

There are a few other factors to look at before buying a site;

Ø Domain Age – 2 years minimum unless other factors outweigh this factor
Ø Page Rank – yes it does matter when buying a site because it represents G-Trust
Ø Number of existing back links
Ø Quality of those back links and are they to any deep pages?
Ø How many pages are indexed with Google?
Ø InstallMcAfee Site Inspector on your computer. It will flag any issues to dowith bad history, malware or any one of many other problems it may have
Ø Other pluses are host location vs. target location, the number of registrants of the domain, DMOZ listing and rankings. If it’s a forum, the number of active members and recent posts are important.

After a few months of talking about it with Marc, I have convinced him to make this more of an SEO event.

Because most mainstream SEO’s want travel and fees paid (which btw I pay for 99% of all my conferences – after all they ain’t profit centers), we are looking to fill some slots with SEO/PPC/Social Media and related speakers, who can offer more than a 45 minute commercial – and share at least ONE thing they feel is relatively new and unique tip.

I’m bringing my Top 12 SEO Tips for 2010 and will be knocking a few socks off, but we’d like more people that are new to speaking.

On the slate already are some powerhouses like Michael Corfman, Jason Duke, J. Todd, Brian Bailey (Casinomeister) and Jeremy Enke – just to name a few.
CAC SPEAKER LIST

This will be a culmination of CAC, A4U, SES and SMX, and as far as I know the first of its kind.

Its free for registered Affiliates as well.

If you are interested email Marc Lesnick at info@cac2010.com.

Hope to see you all there!

ANGUILLA, B.W.I., January 15, 2010 / Bingo.com, Ltd. (OTC BB: BNGOF), operator of the popular online gaming community http://www.bingo.com, today announced that it has selected Cozy Games to be its new core software platform for bingo, slots, and other casino games. The games are now live at the Bingo.com website after a smooth transition to the new system.

“We’re excited to be live on the Cozy Games system,” said Tarrnie Williams, Bingo.com’s CEO. “We believe that with an improved bingo product, the addition of over 30 new slots games, the upcoming availability of our games over smart phones, and many other advanced features, Bingo.com will experience greater player values from both our existing and new players. Furthermore, we believe that with the Cozy Games software, Bingo.com is in an excellent position for continued growth by capturing market share from other operators due to having a unique and competitive product. The Cozy Games system also provides full multi-language and multi-currency support enabling Bingo.com to continue its expansion into new markets.”

“We believe the decision to move to the Cozy Games platform will enable us to implement the next phase of our strategic plan for Bingo.com,” commented Mr. Williams. ”When we entered the UK market we had to start again from scratch after leading the US market in online bingo. Our plan was to acquire as many players as possible in a cost effective manner utilizing the strength of the Bingo.com URL and a generous bonus structure. We believe we have achieved that task, having registered over 600,000 non-North American players – all of which was accomplished in a highly competitive market and in a challenging economic climate.”

“The time has come to concentrate not solely on growth, but on a return to the profitability we enjoyed previously. We believe this can be achieved, but will result in lower revenues going forward as we tighten the gaming incentives provided to new players. Over the past several months we have spent considerable resources in preparing for the switch of gaming platforms. We have modified our staffing to realize both cost savings and a better alignment to focus on this phase of our strategic plan. We have secured new servers in Malta where we recently received our Class 1 and Class 3 licenses enabling us to legally provide and market online Internet gaming throughout the UK. We will also soon be implementing a new social networking system integrated with the Cozy Games platform to facilitate the acquisition of new players to complement the Facebook™ (www.facebook.com) and Twitter™ (www.twitter.com) pages we have created and maintain.”

“We believe Bingo.com is well positioned to capitalize on the next phase of our plan in the high growth and high value online bingo marketplace.”

For full details of the Company’s operations and financial results, please refer to the Securities and Exchange Commission website at www.sec.gov or the Bingo.com website at http://www.bingo.com.

Cozy Games Managing Director, Sreeram Vanga, commented, “Bingo.com has quickly established itself as a major player in the UK Online Bingo after leaving the US Market. Players at Bingo.com will be able to access a variety of top quality bingo games, as well as a host of casino games, all of which provide players with the ultimate Bingo experience and community. We take great pride in giving our operators the strongest competitive edge, be it through game variety, quality, or technical sophistication, and this latest signing is yet further proof of the appeal of our unique partnership approach. We are committed in delivering the most exciting and rewarding online bingo experience to Bingo.com players, and are very much looking forward to being part of the site’s success story.”

About Bingo.com
Bingo.com, Ltd. (NASD OTCBB: BNGOF.OB) is the parent company of the Bingo.com group of companies which operates the popular online gaming community http://www.bingo.com. The Bingo.com group offers multiplayer bingo, slot machines, sweepstakes, and more. Players come together from around the world to chat, share, play and win at Bingo.com. With over 1,990,000 registered users worldwide http://www.bingo.com is one of the most recognized and most visited bingo entertainment destinations on the Internet.

About Cozy Games
Cozy Games is an integrated gaming solutions provider founded in 2005 by a team of gaming industry veterans. Cozy Games has established alliances and partnerships with leading companies in gaming and product development. Our product suite includes a large selection of bingo games, classic and video slots, table games, scratch cards and network jackpot games. All games are available under 1 account across various platforms (web, mobile and IVR). Cozy Games is focused on setting the highest standards in the gaming industry.

Doing free 1-on-1’s in conjuntion with my sponsor – Europartners – 1-on-1’s are basically a chance for you to sit down with me for a half hour and ask me anything aboutSEO, PPC, the Gaming or Affiliate industry, to a quick site evaluation or business opportunity.

I hope to see a bunch of familiar faces!

Dorin Andrei

Head of Search Marketing

Good Afternoon! Media – Bucharest, Romania”

Agent Web Rank - I use this for daily rank reports
Internet Business Promoter – This is a good basic tool to see how you stack up against your competition. You can also locate who is linking to your competitors.
SEO Elite - Another great basic tool with a few extra unique features
Web CEO – Another great basic tool with a few extra unique features
Bookmark and Blog Demon – This is a very good automated tool
Permanent Text Links $1 – This is a great site for content links. Low PR but great for buffer links as they are indexed and the homepage does sometimes have PR. Minimal other outbound links as well.
Keyword Elite – Great Keyword tool
Auto Content Generator – Okay tool for basic purposes
Google Webmaster Central *Tool
Google Labs*Tool
Check For Google Supplemental Results
SpyFu for Google Bidding
Google Future PR
Google Sandbox
Google Dance Watch
Google Page Rank Formula and Sandbox Explanation
Google Google Information and FAQ
Google Reinclusion Request
Banned by Google?
Google Advanced Search
Google Data Center Pages Indexed Check
Google Page Rank Check (All DC’s)
Google Keyword Ranking Check
Google “Need-To-Know” Info
Beginner Adwords Tips
How Google Analytics Work
Check Google Keyword Prices
Hit Tail *Advanced Adwords
Hit Tail Documented
Fake Page Rank Detection Tool
Adwords Click Fraud Study *Information
Getting into DMOZ
Meta Tag Generator
RoboForm – A MUST-HAVE!
Keyword Density
Redirect Checker
Robots.txt Generator
Link Popularity
Domain Age Check
Code-to-Text

In the meantime we are looking for some more staff! A link builder or two and another PHP developer (we’ve already given the current one way too many pretty graphs to produce!).

We will have a Jobs page up over the next few days but I just wanted to post that reports of my death have been greatly exaggerated, just a little busy