Tip #11 – Niche & Long Tail Targeting
Niche & Long Tail Targeting
I mentioned this at the RoNewMedia Event in Bucharest last year and I think a few people fell out of their seats; 25% of searches on Google that are searched each day have never been searched before. Now that my friends is a pretty significant stat!
This is the reasoning behind Google buying Applied Semantics years ago and their more recent claims of gradually combining their current results with Universal results and Latent Semantic Analysis. Doesn’t it all make sense?
You take the phrases people search, look at the CTR and time on-site versus the results hierarchy, run them through a semantics formula for related terms, then pool the terms in relevant silos. Factor in back links and semantic associations and you’ll probably have a pretty good start to a less-engineered set of search results.
Well, that’s a sloppy example but you see what I’m getting at.
Long tail and niche terms aren’t just important to target for the low-hanging, high-converting traffic, it’s crucial in content and back link anchor text, as well as SBM because Google doesn’t want to be “gamed” or their result manipulated by guys/gals like you and I. They want related content from related sites; not a bunch of Affiliate portals, and without the best content, laid out in the best way, things are set to get a bit harder for anyone to rank well if you’re not an Operator or big name brand.
So how do you identify these LT phrases? For real-time I use HitTail. For building a data base for mySQL use I prefer raw log files. Other options are Shoemoney’s kw tool, WordTracker, or even Google’s keyword tool along with Shoemoney’s kw tool. There are also tools like IBP that will scrape your competitors sites and export an excel file to your desktop to play around with (like adding your city or region or brand). Many of these techniques I use whilst building PPC (Pay Per Click) accounts. Just be sure that you create silos with your kw strings and that you don’t link to multiple pages using closely related keywords or Google may consider them to be too closely related and not index one or split the value between the two pages. Using individual page titles and meta descriptions, along with non-duplicated content, then some back links and SBM should take care of this.
I mentioned this once before; go after the low-hanging fruit. It converts better.
I know I mentioned 25% of all search queries have never been searched before.
Well this one is just as good; 60%+ of all conversions come from niche and long tail terms.
Potential Keyword Tools:
- Market Samuri
- My Primary SEO Toolset
- SE Nuke Advanced Training
- The Best Spinner
- Blackhat SEO Techniques Uncovered!
- SEO Elite
- IBP Internet Business Professional
- All-In-One SEO
- Article Submission
- Create Multimedia PDF’s
- Create Streaming Videos for SEO
- Automated Social Bookmarking
- Automated RSS Feeds for Fresh Content
- Create Automated Twits – Hourly, Daily, Weekly or Monthly
< Previous Top Tip:Other Killer Apps Next Top Tip:Free SEO Help>
