Tip #10 – Other Killer Apps I Use
Other Killer Apps I use – Over the years I have isolated several programs and utilities that save us a massive amount of time. I’ll list them here, what they do and how we use them;
a. Google Alerts – This monitors Google’s data bases and will notify you when content appears that contain the kw/kw phrase that you are looking for. We use this to monitor the effectiveness of Press Releases, monitor the competition, identify new “buzz” in certain industries (primarily gaming), client reputation management and certain content. It can load directly into your iGoogle desktop.
b. Google Trends – This is a tool that shows graphs identifying the traffic trends over time, from the last few years to the last few weeks and allows you to see a snapshot of most any industry. Great for researching your next product offering.
c. Google Insights – This is a supercharged version of Trends. It monitors the actual search queries globally. So if you wanted to see what city, county, country or region had the most activity for a particular search term, this tool does that – and more! It can add delimiters such as time frames, and will also compare regions, compare related keywords and any mix of the above 3 filters. Then it will graph them all for you as well for a clear look. One of my favourite accessories that Google Insights has is that it will monitor the sector for related kw’s that have significantly increased search volume – they call them Breakout Terms and you can have these delivered to your iGoogle desktop as well. I can’t tell you how helpful this is when you are in a highly competitive field trying to find niche or long tail terms to target and get the jump on the big guys. Once we identify these terms we then create pages for them and add them to a silo. So for instance if “Million Dollar Bingo Game” is a breakout term being searched enough to draw a “Breakout Term” notification from Insights, we’ll build a page for it using all the steps mentioned above, add it to a relevant silo, bleed PR to it using no follows, and suddenly we are ranking very well.
TIP – We also use the upgraded version of Domain Tools much in the same way. We monitor for our kw (e.g. Casinos). Anytime a domain is purchased with that kw in it we get an email. When we see that all the TLD’s (Top Level Domains like .com, .net and .org) are all purchased at the same time, we know some VC out there is paying to buy them up in expectation of a future site launch. Posh Bingo is a great recent example. We received email notification from Domain Tools, put an Alert on the term, and then watched Insights for a breakout alert. (We monitored the URL as well for launch)
d. XENU – crawls your website and identifies errors, link structure, page size, external links and many other things that are important to the health of your site
e. SEO Spyglass – Gives you a detailed report of your own or a competitors back links and ranks them using important factors like follow-no follow, Page Rank, and other factors. You can even import your Google WMC exported BL report and see if any of the back links to your site are potentially hazardous.
EXCLUSIVE – VanguardSEO’s Dual Depth Back Link Checker
When acquiring a website we want to know who is linking to the sites that are linking to us, rather than just the first level of linking, so we built this free tool. – Free SEO Tools
f. SEOMoz’s Linkscape – Another great tool for evaluating a competitors back links, anchor text, and discovering the strongest pages on a site.
h. Majestic SEO – Looks at the back link trends of competitors to identify if a sudden surge in back links could be the reason for their rankings increase, then you can use one of many other tools (Link Assistant, ShoeMoney, SEOMoz) to identify these links that significantly changed their ranking and go after the same links or an equivalent linking structure)
i. Rank Tracker – The best tool I’ve found so far for checking daily SERP (search engine rank positions) checking. It gives historical information and clear signs for increases and decreases from day to day or pre-seo to current day. It graphs everything over the full term of the campaign. It has human emulation and scheduling to reduce the chance of getting blocked. And my favourite; it queries any search engine anywhere as if you were there, so IP concerns aren’t an issue.
j. Firefox SEO Quake Plug-in – Great for a quick look at all of the important ranking factors of the top 10 or just one site. This is a toolbar that allows you to set the values you wish to see like PR, indexed pages, registration date, SBM references, DMOZ, Yahoo, MSN, Baidu, and most other SE’s, plus a ton of other information on the fly.
Market Samuri
My Primary SEO Toolset
SE Nuke Advanced Training
THhe Best Spinner
Blackhat SEO Techniques Uncovered!
SEO Elite
IBP Internet Business Professional
All-In-One SEO
Article Submission
Create Multimedia PDF’s
Create Streaming Videos for SEO
Automated Social Bookmarking
Automated RSS Feeds for Fresh Content
Create Automated Twits – Hourly, Daily, Weekly or Monthly
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